Hints: Phone Lines
This puzzle is all about “phones”: that is, the sounds that make up a word. You don't need to worry about how any word is spelled—you only need to care about what it sounds like. Each of the three rows is a separate phonetics-based minipuzzle, and what the voice says before listing out the words is a hint as to how the minipuzzle works.
The sounds seem to have been blended up a bit. Each premium blend has exactly two additives compared to its corresponding standard blend.
Each base package can be upgraded by removing something from inside the package, and replacing that thing with a premium upgrade.
Each one of the second items begins how one of the first items ends. A connection has been dropped -- can you repair the connection?
TORUS -> TRUSS and TORUS -> TORAH is an unfortunate ambiguity, but any other transformation of TORUS is wrong. TRUSS vs TORAH can be disambiguated by the final six phoneme word.